Products / February 17, 2019

Going Gray? Check Out These Awesome Products!

When I first decided to go gray, I was confused about which products were best for my graying hair.

There is a lot of information out there about products for gray or graying hair, but a lot of the articles I found online were written by companies trying to make a sale, and I really prefer to get personal recommendations. 

Therefore, I went on a mission to survey my fellow Silver Sisters about which products to use, and I got a lot of responses.  Thanks, ladies!

Disclaimer: I’m not made of money (I wish!!), so I haven’t tried all of the products listed below.

Instead, I tried some of these products myself, and the others were recommended to me by my fellow Silver Sisters in their Silver Hair Transition Stories or via Instagram.

If you want to jump to a section, click on one of the links below:

Hair Products


Photo Equipment (for selfies!)

** Please Note:  This post contains affiliate links.  I only link to products that I personally like or that have been recommended to me by my silver sisters.  You can see my full policy here.**

For an even larger selection, go directly to my shop:
Katie Goes Platinum Amazon Store

Best Hair Care Products for Gray Hair

To Reduce Brassiness in Brunette Dyed Hair and to Brighten Silvers:

Joico Blue Shampoo 

Aveda Blue Malva Shampoo

To Reduce Brassiness in Bleached/Lightened Hair and to Brighten Silvers:

BTWCo. Purple Shampoo

BTWCo. Purple Conditioner

Pravana Perfect Blonde Shampoo

Joico Purple Shampoo

Hask Blue Chamomile & Argan Oil Shampoo & Conditioner

Clarifying Shampoos (I use these to fade my old dye):

Neutrogena Anti-Residue Shampoo

BTWCo. Clarifying Shampoo

Head & Shoulders Anti-Dandruff Shampoo* (not clarifying but people swear by it for fading dye!)

To Brighten Silvers in Fully Gray Hair:

QuickSilverHair Clay

BTWCo. Purple Shampoo

BTWCo. Purple Conditioner

Joico Color Balance Purple Shampoo & Conditioner

Schwarzkopf BC Excellium Q10+ Pearl Beautifying Shampoo for Silver and White Hair

Schwarzkopf Goodbye Yellow Shampoo

Oribe Silverati Shampoo

White Hot Hair Glorious Shampoo

White Hot Hair Luminous Conditioner 

Clairol Shimmer Lights Shampoo & Conditioner

Sulfate-Free Shampoos and Conditioners:

BTWCo. Daily Moisturizing Shampoo

BTWCo. Daily Moisturizing Conditioner

BTWCo. Life-Changing Leave-In Conditioner

Acure Curiously Clarifying Shampoo

Kevin Murphy Blonde Angel Shampoo and Conditioners

Devacurl Duo

Deep Conditioners:

Joico K-Pak Intense Hydrator Treatment

Maui Moisture Heal & Hydrate + Shea Butter Hair Mask

Best Products to make Gray Hair Shiny: 

Enjoy Protect & Shine

OGX Anti-Breakage Serum Nourishing Coconut Milk

Best Products to Reduce Frizz or Flyaways in Gray Hair:

QuickSilverHair Oil

BTWCo. Silicone-Free Serum

Almond Oil

Fractionated Coconut Oil

Kevin Murphy Easy Rider Cream

L’Oréal Smooth Intense Frizz Taming Serum

Best Gray Hair Styling Products:

BTWCo. Silicone Free Styling Cream

Redken Wax Blast 10 High Impact Finishing Spray

D:fi D:struct Pliable Molding Creme

Suavecito Pomade Original Hold

Kiehl’s Silk Groom Serum

Best Gray Hair Root Cover-Ups:

WOW Root Cover-Up

Skin Products

Neutrogena Hydro Boost

Olay Gentle Foaming Cleanser for Sensitive Skin

Miscellaneous Products

Books About Gray Hair:

Silver Hair: Say Goodbye to the Dye and Let Your Natural Light Shine: A Handbook
by Lorraine Massey

Going Gray: How to Embrace Your Authentic Self with Grace and Style
by Anne Kreamer

Going Gray Beauty Guide: 50 Gray8 Going Gray Stories
by Jan Westfall Rogers

GO GRAY YOUR WAY!: Expert Advice & Inspiration from a Former Color Addict
by Michelle Ray

Photo Equipment (for silver selfies)

Mini Smartphone Tripod with Wireless Remote

Selfie Ring Light with Cell Phone Holder Stand

Universal Smartphone Tripod Adapter

Please do me a favor and share this post to social media, as it helps me grow my audience and spread the word about our Silver Revolution!  And remember to subscribe to my YouTube Channel and Pinterest Feed for more gray hair tips and product recommendations. Thanks!

Check out my shop on Amazon for all your gray hair needs: 
Katie Goes Platinum Storefront




  1. Vickie Brown

    Hello, Have you heard of or reviewed a line of products out of the U.K. called White Hot? They carry an every day formula (if you’re so inclined), and a once weekly violet “luminous” line for silver hair. They ran a special where it was BOGO so I tried them. Ordered one from each line, and the product was nice, and smelled wonderful, but prohibitively expensive (shipping charges and all).
    If you know of them, which products made here are comparable.
    Thank you for your consideration on this subject.

    13 . Feb . 2019 Reply
    • Katie

      Hi, Vickie – Yes, Louise from the UK recommended White Hot Hair products, if I remember correctly. I think any of the products I have listed above under “To Brighten Silvers” should work the same way. Also, have you tried the BTWCo. products yet? They are all listed above and they are excellent! Lauren, the founder of BTWCo. is a silver sister herself (with gorgeous long gray hair) and she invented them. I love the ones I’ve used and I’ve only heard good things from other silver sisters. You might want to try her purple shampoo and conditioner, and her life-changing leave-in conditioner is amazing! You don’t want to use purple shampoo every day (just once a week or so), so I would get her daily moisturizing shampoo for days in-between. I use it and really like it so far. Hope this helps!

      14 . Feb . 2019 Reply
  2. Karen

    Thank you, I’m trying to get rid of my blonde and go down the natural way of my hair. I’m fed up of having it coloured every couple of months for the grey to rear it’s pesky roots. I am going to try the head and shoulders anti dandruff shampoo, in between washes. Xx

    25 . Nov . 2018 Reply
    • Katie

      Great, Karen! I think you’ll find that it helps. Just make sure to deep condition afterward, so your hair doesn’t get too dry. 🙂

      25 . Nov . 2018 Reply
  3. Kim Gilley

    Hi Katie. I went natural about two years ago and love it. But I’m always in search of styling products that will provide good hold and a little shine without discoloring my grays. Could you add some styling product recommendations?

    17 . Nov . 2018 Reply
    • Katie

      Sure, Kim! I’ll look into it and update the list soon. xoxo

      17 . Nov . 2018 Reply
  4. Judith Elias

    Dear Katie,Thanks for your blog, it is the best!I am just at the very beginning of that journey.I have the exact same “conflict” to overcome that you have: a brunette hair dye growing out very slowly with a strong demarcation line.
    I was looking in your blog for a weekly manual of how to fade out the dye gently at the beginning of that journey. The demarcation line is sometimes a challenge for me so I want to soften the brunette as much as possible!
    So far I found:once a week a clarifying shampoo by neutrogena plus the quick silver Kaolin mask.
    Is this correct?I did not find the clarifying shampoo amongst your products.Did you ever try Vitamin C?Do you have any recommendations? THanks Judith

    06 . Nov . 2018 Reply
    • Katie

      Judith, so glad you like the blog! Oops – forgot to add the clarifying shampoo to this list. It’s on my Resources Page – it’s actually called Neutrogena Anti-Residue shampoo. I love it! I haven’t tried Vitamin C…what is it supposed to do?

      Some people say that Anti-Dandruff Shampoo Fades the Dye. For me, the Neutrogena has really helped, and I always follow it up with the Joico K-Pak Intense Hydrator to deep condition as the Neutrogena can dry out your hair.

      Regarding the blorange, check out my posts and videos on Blue Shampoo. I don’t know if that’s a problem for you yet, but faded brunette dye often takes on an orange tone (“blorange”) that gets really brassy. Just search my posts for blue shampoo and you’ll see the experiments I did with it.

      Re: the QuickSilverHair mask, I use it every so often to brighten up my whites. It’s great!

      I’ll do a post soon about my exact hair routine. Still relatively new to the blogging world and it’s hard to keep up! 🙂

      06 . Nov . 2018 Reply

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Katie is the founder of Katie Goes Platinum. After constantly dyeing her hair for over 25 years, in 2018 Katie decided to stop the madness and embrace the gray. Since then, she’s been sharing her favorite gray hair tips, resources, and stories to empower women to feel beautiful during and after their transition to gray hair.