Best Gray Hair Products / August 16, 2020

Going Gray? Check Out This Comprehensive List of Awesome Products

Inside: A list of the best gray hair products.

** Please Note:  This post contains affiliate links.  I only link to products that I personally like or that have been recommended to me by my silver sisters.  You can see my full policy here.**

When I first decided to go gray, I was confused about which products were best for my graying hair.

There is a lot of information out there about products for gray or graying hair, but most of the articles I found online were written by companies trying to make a sale, and I really prefer to get personal recommendations. 

Therefore, I went on a mission to survey my fellow Silver Sisters about which products to use, and I got a lot of responses.  Thanks, ladies!

Disclaimer: I’m not made of money (I wish!!), so I haven’t tried all of the products listed below.

Instead, I tried some of these products myself, and the others were recommended to me by my fellow Silver Sisters in their Silver Hair Transition Stories or via Instagram.

Best Products for Gray Hair

To Reduce Brassiness in Brunette Dyed Hair and to Brighten Silvers

Joico Blue Shampoo 

Aveda Blue Malva Shampoo

To Reduce Brassiness in Bleached/Lightened Hair and to Brighten Silvers:

BTWCo. Sulfate-Free Purple Shampoo

BTWCo. Sulfate-Free Purple Conditioner

Pravana Perfect Blonde Shampoo

Joico Color Balance Purple Shampoo

Hask Blue Chamomile & Argan Oil Shampoo & Conditioner

Clarifying Shampoos:

Neutrogena Anti-Residue Shampoo

BTWCo. Clarifying Shampoo

Acure Curiously Clarifying Shampoo

To Brighten Silvers in Fully Gray Hair:

Pantene Pro-V Silver Expressions Shampoo

QuickSilverHair Clay

BTWCo. Purple Shampoo

BTWCo. Purple Conditioner

Joico Color Balance Purple Shampoo & Conditioner

Schwarzkopf BC Excellium Q10+ Pearl Beautifying Shampoo for Silver and White Hair

Schwarzkopf Goodbye Yellow Shampoo

Oribe Silverati Shampoo

White Hot Hair Glorious Shampoo

White Hot Hair Luminous Conditioner 

Clairol Shimmer Lights Shampoo & Conditioner

Sulfate-Free Shampoos and Conditioners:

BTWCo. Daily Moisturizing Shampoo

BTWCo. Daily Moisturizing Conditioner

BTWCo. Life-Changing Leave-In Conditioner

Kevin Murphy Blonde Angel Shampoo and Conditioners

Devacurl Duo

Deep Conditioners:

Joico K-Pak Intense Hydrator Treatment

Maui Moisture Heal & Hydrate + Shea Butter Hair Mask

Best Products to make Gray Hair Shiny: 

Enjoy Protect & Shine

OGX Anti-Breakage Serum Nourishing Coconut Milk

Best Products to Reduce Frizz or Flyaways

QuickSilverHair Oil

BTWCo. Silicone-Free Serum

Almond Oil

Fractionated Coconut Oil

Kevin Murphy Easy Rider Cream

Styling Products:

BTWCo. Silicone Free Styling Cream

Redken Wax Blast 10 High Impact Finishing Spray

D:fi D:struct Pliable Molding Creme

Suavecito Pomade Original Hold

Kiehl’s Silk Groom Serum

Best Gray Hair Root Cover-Ups:

Color WOW Root Cover-Up

Everpro Gray Away Temporary Root Concealer

Please do me a favor and share this post to social media, as it helps me grow my audience and spread the word about our Silver Revolution!  And remember to subscribe to my YouTube Channel and Pinterest Feed for more gray hair tips and product recommendations. Thanks!

Check out my shop on Amazon for all your gray hair needs: 
Katie Goes Platinum Storefront

Did you enjoy this post? You may also like:

Pantene Pro-V Silver Expressions Purple Shampoo Review

Products Recommended by Silver Sisters for Silver Sisters

Blue Shampoo for Brunettes Reduces Brassiness

BTWCo. Product Review



  1. Lisa

    Hi Katie,

    I absolutely love your articles and Silver Revolution. In a recent email I received you mentioned you spray your hair with coconut oil. I’d love to hear more about that and also the space buns (how many do you roll). I’m trying to get away from the heat. I appreciate your help through this journey. Thank you!

    Lisa Bainter

    08 . Sep . 2020 Reply
    • Katie

      Hi, Lisa! So glad you are enjoying the blog and SR! The coconut oil I use is this Oilology one. I love it!

      And in terms of space buns, I just roll two – one on each side (like Princess Leia, but higher up on my head) – and I secure them with an elastic or clip. You could do more, but it comes out great even with just two. I’ll try to do a video about it soon!

      08 . Sep . 2020 Reply
  2. Mary Jo Martin

    I love, love, love the BTW life-changing leave-in conditioner. It smells so good and my wavy hair feels brand new. Especially in the winter when it is really dry here in Colorado.

    09 . May . 2020 Reply
    • Katie

      I’m so glad you love it! Me, too – it’s my regular conditioner now (and my whole family uses it, too)!

      10 . May . 2020 Reply
  3. Monica Delvalle

    Dear Katie
    I have been relaxing and dying my hair since my twenties, now I am 80 and I really want to stop dying my hair dark blonde.
    Could you give me some advice in how to go gray.
    My hair has the tendency to go orange right after the relaxing procedures…In order to avoid dying I use a hair coloring that last 3 or 4 weeks..
    Too much work. Please give me some advice. I live in the Republic of Panama in Central America. thanks

    29 . Mar . 2020 Reply
    • Dee

      I began my real gray transition in October 2017, right before our daughter’s wedding. I actually had it, gray highlighted to get rid of my previous store bought dyes but have never colored it since. I only recently developed a yellow streak on the top of my head. I had it professionally deep treated and toned and have been using Joico Purple shampoo and conditioner regularly with no further result. I am placing an order for Overtone’s darkest silver treatment and can’t wait! My daughters love my gray hair and my husband has always teased about me being older (which I am not; I’m just more mature!) but he loves it too. Yes, Katie, going gray is freeing and it reminds me of all the things I loved about my grandparents and gives me hope that I will be a wonderful Grandma someday too!

      15 . Apr . 2020 Reply
      • Katie

        Wonderful, Dee! I love that connection with your grandparents. It’s a great way to connect with our ancestors, that’s for sure!

        16 . Apr . 2020 Reply
  4. Roxanne

    Just thinking about going gray I am tired of the expense and I am nearly 70. I have read and asked questions of my salon and online. I want to know if I use a clarifying shampoo for a while or Head and Shoulders will this gradually strip away the color ( medium blond) and let the natural gray show. Will the gray show naturally or will it be some funky color? Is there something else I have to do at the same time? Purple shampoo? I can’t afford the salons near me for a process that would take hours and weekly visits. HELP! Could it be as easy as washing the permanent color away with shampoo? Thanks CONFUSED!!!

    21 . Mar . 2020 Reply
    • Katie

      Hi, Roxanne! A lot of women (myself included) used clarifying shampoo once a week to fade the dye. It worked, but I think it DID make my dark brunette dye turn brassy orange. If your dyed hair is blonde, I don’t think it should affect you too much? (Head & Shoulders is another option). If your fading dye turns brassy yellow, use purple shampoo to help tone it down. It shouldn’t be too difficult! Good luck!

      22 . Mar . 2020 Reply
  5. Vickie Brown

    Hello, Have you heard of or reviewed a line of products out of the U.K. called White Hot? They carry an every day formula (if you’re so inclined), and a once weekly violet “luminous” line for silver hair. They ran a special where it was BOGO so I tried them. Ordered one from each line, and the product was nice, and smelled wonderful, but prohibitively expensive (shipping charges and all).
    If you know of them, which products made here are comparable.
    Thank you for your consideration on this subject.

    13 . Feb . 2019 Reply
    • Katie

      Hi, Vickie – Yes, Louise from the UK recommended White Hot Hair products, if I remember correctly. I think any of the products I have listed above under “To Brighten Silvers” should work the same way. Also, have you tried the BTWCo. products yet? They are all listed above and they are excellent! Lauren, the founder of BTWCo. is a silver sister herself (with gorgeous long gray hair) and she invented them. I love the ones I’ve used and I’ve only heard good things from other silver sisters. You might want to try her purple shampoo and conditioner, and her life-changing leave-in conditioner is amazing! You don’t want to use purple shampoo every day (just once a week or so), so I would get her daily moisturizing shampoo for days in-between. I use it and really like it so far. Hope this helps!

      14 . Feb . 2019 Reply
  6. Karen

    Thank you, I’m trying to get rid of my blonde and go down the natural way of my hair. I’m fed up of having it coloured every couple of months for the grey to rear it’s pesky roots. I am going to try the head and shoulders anti dandruff shampoo, in between washes. Xx

    25 . Nov . 2018 Reply
    • Katie

      Great, Karen! I think you’ll find that it helps. Just make sure to deep condition afterward, so your hair doesn’t get too dry. 🙂

      25 . Nov . 2018 Reply
  7. Kim Gilley

    Hi Katie. I went natural about two years ago and love it. But I’m always in search of styling products that will provide good hold and a little shine without discoloring my grays. Could you add some styling product recommendations?

    17 . Nov . 2018 Reply
    • Katie

      Sure, Kim! I’ll look into it and update the list soon. xoxo

      17 . Nov . 2018 Reply
  8. Judith Elias

    Dear Katie,Thanks for your blog, it is the best!I am just at the very beginning of that journey.I have the exact same “conflict” to overcome that you have: a brunette hair dye growing out very slowly with a strong demarcation line.
    I was looking in your blog for a weekly manual of how to fade out the dye gently at the beginning of that journey. The demarcation line is sometimes a challenge for me so I want to soften the brunette as much as possible!
    So far I found:once a week a clarifying shampoo by neutrogena plus the quick silver Kaolin mask.
    Is this correct?I did not find the clarifying shampoo amongst your products.Did you ever try Vitamin C?Do you have any recommendations? THanks Judith

    06 . Nov . 2018 Reply
    • Katie

      Judith, so glad you like the blog! Oops – forgot to add the clarifying shampoo to this list. It’s on my Resources Page – it’s actually called Neutrogena Anti-Residue shampoo. I love it! I haven’t tried Vitamin C…what is it supposed to do?

      Some people say that Anti-Dandruff Shampoo Fades the Dye. For me, the Neutrogena has really helped, and I always follow it up with the Joico K-Pak Intense Hydrator to deep condition as the Neutrogena can dry out your hair.

      Regarding the blorange, check out my posts and videos on Blue Shampoo. I don’t know if that’s a problem for you yet, but faded brunette dye often takes on an orange tone (“blorange”) that gets really brassy. Just search my posts for blue shampoo and you’ll see the experiments I did with it.

      Re: the QuickSilverHair mask, I use it every so often to brighten up my whites. It’s great!

      I’ll do a post soon about my exact hair routine. Still relatively new to the blogging world and it’s hard to keep up! 🙂

      06 . Nov . 2018 Reply

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Katie is the founder of Katie Goes Platinum. After constantly dyeing her hair for over 25 years, in 2018 Katie decided to stop the madness and embrace the gray. Since then, she’s been sharing her favorite gray hair tips, resources, and stories to empower women to feel beautiful during and after their transition to gray hair.