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Going Gray is Subversive: An Interview with Louise Pendry

Louise is a 52-year old silver sister from Devon, UK. She is a vocal proponent of the grey hair movement and her interview here explains why so many of us feel confident about rocking our silver hair, which goes against everything our cultures tell us about aging and beauty. As Louise points out in this interview, going gray is subversive…and guess what? It feels great! Make sure to follow Louise on Instagram: @silverserenity4

Please note that this article may contain affiliate links.  You can read my full disclosure at the bottom of the page.

Louise’s Silver Hair Transition Story

How old were you when you discovered your first gray hair?

I was sixteen. It was just a solitary grey hair poking up in my parting.

I was, quite frankly, appalled. Grey hair is what old people have, right? At least, that is what we are socialised to believe.

Of course the truth, I now know, is that loads of us are sprouting grey hair from our teens onwards, but since most of us dye it (around 75%), we all collude in this belief that only the old go grey.

Back then I was ignorant of this. There was no way I was going grey so young. I yanked that lone hair out there and then.

How did your friends/family make you feel about your gray hair?

My mum had dyed her grey hair certainly as long as I’d been alive, and I was well-used to the ritual of home hair dye kits. My dad used to don the plastic gloves and do it for her in our kitchen.

I learned early on that there is a ready solution for grey hair and it comes in a box.

Louise spent years dying her shoulder-length hair brown before she embraced her natural grey hair.
Louise with dyed brown hair

My family didn’t comment much about my hair back then, not in the early days. I do recall later, once I had more grey, my mum and four sisters always commenting on how lovely my hair looked after it had been coloured.

I had the feeling that they (and I) felt it looked better dyed.

My mum sadly died before I decided to grow out my grey hair. My sisters were supportive when I told them, although I recall one being slightly shocked and expressing concern that I’d look older (especially as I was the youngest sister).

My friends had mixed reactions. Quite a few commented on how brave I was being to swim against the societal tide that tells us women must never give in to ageing. “Don’t do it! People will think you are older than you are,” they cautioned me.

Because going grey is quite possibly the worst thing you can do as a woman if you really want to fool the world that you’re not ageing.

As Nora Ephron once said: “There’s a reason why forty, fifty and sixty don’t look the way they used to, and it’s not because of feminism or better living through exercise. It’s because of hair dye.” And she may well be right. Or so I thought…

How many years did you dye your hair?

I fooled around with those wash-in wash-out toners initially, maybe from the age of sixteen. I then progressed to the odd box dye or semi-permanent.

Louise with long brown hair and bangs, before she stopped dying her hair.
Louise with dyed brown hair

From my mid-thirties onwards it was dyed regularly, and I stopped when I was 48. So overall thirty years or so, though the purposeful grey coverage was more from my thirties onwards.

Did you go to a salon or dye at home?

Both really. At first, it wasn’t just to cover the grey, it was because, well, hair dye is kind of fun, it’s what most of my friends were doing too.

I experimented with a range of colours, different shades of brown, even a kind of carrot orange colour for a spell at uni. Once I got my job as a university professor I decided to get my hair coloured professionally.

Salt and pepper through my twenties, with regular but not that onerous trips to the hairdresser for semi-permanent colour, those darned grey hairs multiplied exponentially once I had my kids. The semi-permanent colour just didn’t cut it anymore.

Louise sporting long dyed-brown hair, before going grey naturally.
Louise with dyed brown hair

At that point, my then-hairdresser, in what I now realise was a rather bold (not to mention financially compromising) move, suggested I just roll with the grey and embrace it.

“You’ll look amazing!” he enthused.

He refused to use permanent dye. I considered his suggestion for all of ten seconds, thanked him, paid my bill and promptly changed to a hairdresser who promised we’d find a more permanent solution, which of course we did.

I left the salon after my new hairdresser had blitzed my grey hair with a complex cocktail of chemicals feeling invincible, magnificent. In the words of one of my good friends Joli, “Age smage”!

What made you decide to stop dyeing?

I realised it is not, after all, permanent!

As I hurtled through my late thirties and early forties, I found myself needing to touch up my burgeoning grey roots at home every fortnight.

It slowly dawned on me that it was insanity. It cost a fortune and the colour itself faded and didn’t really look that good for very long. My life and indeed, my work and social calendar, revolved around hair appointments.

I’d literally plan my diary based on when my next hair colour was due for fear of turning up to some social or work engagement with a shaming skunk stripe atop my brunette head.

Some days I’d ask myself “Why am I doing this?” “How on earth did I find myself stuck in this endless merry-go-round of maintenance?”

Then one day, in August 2014, when I was 48, I had an epiphany. I just thought “I could stop dyeing it, go grey. I have that choice. If I start now I could be done by the time I’m 50.”

My current hairdresser had already said she’d help me if I decided to do it. I opted to get my heavy term of lecturing out of the way because I didn’t fancy teaching a room of 300 students with a skunk stripe, and started in December of that year.

Early Pictures of Louise’s Grey Hair Transition:

How did you transition from dark brown hair to grey?

After chatting with my hairdresser, we decided to let the grey grow for a few weeks to see what it looked like, then she would tint my dark brown hair as light as she could go without bleach, cut it sorter (to a long bob length) and then we’d see what happened. So we did this.

Honestly, at first, I detested it.

I recall the walk of shame up the high street the first time I left her salon with an inch of roots on show. It just felt wrong.

I invested in WOW root powder for the first few months to help me get used to it.

The next haircut my hairdresser added in some blond foil highlights. I kind of liked being blonder for a change and whilst it didn’t mask the demarcation line totally, I think it was better for me than cold turkey.

And thereafter I just went with it. I kept my hair in a good sharp cut, and in time grew brave enough to stop applying the root powder.

Actually, after a while, I rather liked feeling subversive and rebellious (so not me, truly!).

Later in the Grey Hair Transition Process: A Light, Stylish Bob

I was, as I promised myself, transitioned in time for my 50th birthday in April 2016. So around sixteen months. I must admit the bob had to keep going shorter and shorter to reach that target!

Louise's full grey hair transition with a short and sharp silver bob.
All Done!

Louise’s Grey Hair Product Recommendations

WOW Root Powder helped me get used to the skunk stripe for the first few months, and I weaned myself off it gradually (parallels with any other kind of substance abuse are not entirely unjustified, stopping hair dyeing really is like giving up an addiction).

Once I had more silver hair showing I started using White Hot products.

Louise is rocking a short silver bob haircut and looks great in a cute lobster shirt and stylish red bag.
Photo used with permission from the-Bias-Cut.com

Anything you do NOT recommend?

I used L’Oreal Expert Silver shampoo and probably used it too often. Over time my hair grew rather dull and dark.

I did not find the White Hot Hair Brilliant shampoo made any difference at all to my yellowing issues. At first, I thought it did but realised that the lighting in photos makes a massive difference to how silver your hair looks and when I did a really controlled comparison it was not that effective for me.

I would say that any advice here is just mine, and others may disagree. It seems not all products work for everyone.

Any products that you especially recommend for fully gray or silver hair?

I do like White Hot Hair Glorious Shampoo and Luminous Conditioner for regular use.

I have struggled with yellowing, and think this is for me a combination of heat damage from hair straighteners and deposits in our well water. I fitted a filter to our shower which I’m sure has helped, and cut down the amount of straightening I did (plus dried it on a cooler setting).

I feel like I’m on top of it now, but I do have a few products to recommend that I will still use: Schwarzkopf Goodbye Yellow Shampoo (purple) is sulphate free and fab; Kevin Murphy Blonde Angel shampoo and conditioner is also sulfate free and smells lovely, but I still  think the Schwarzkopf one edges it for me.

I also use a toner occasionally, Garnier Perfect Silver in the lightest shade (to be honest it is just like a purple shampoo really).

That is a real rescue remedy for yellow hair for me (though some people react to it so do the recommended patch test).

Louise is looking stylish and confident as she rocks a short grey bob haircut.
Photo used with permission from the-Bias-Cut.com

Do you use any online resources for helping you in your transition to grey? 

Yes. Looking around, I didn’t see many women my age who didn’t dye their hair, certainly not among my circle of friends.

Did such women exist, and if so, where were they?

I went online and found some quite inspirational images of silver-haired women on Google and Pinterest. Women like Roxanne Gould, Sara Sophia Eisenman and Sarah Harris looked fab.

Blogs and vlogs were also in evidence, and a number of meticulously illustrated diaries of various women’s ‘grey hair journeys.’ So that was a start.

Then, remembering how I’d used online discussion forums years ago to help me through the child-rearing years as a clueless parent of a colicky baby, I thought perhaps forums might also exist for those of us tired of dyeing our hair but apprehensive about how to go about it.

I hit Facebook and typed in Grey/Gray hair and it turns out there are loads of Facebook groups (even more if you type in Silver).

I joined quite a few, but came to realise they are not all the same.

Some are quite prescriptive about having to do this transition cold turkey, and are quite vocal and unkind to dissenters who wobble and get highlights or tints to make the demarcation line less obvious.

Louise's long grey hair is softly curled to frame her stunning face.
Louise 2019

That was not for me. And there is only so much time one can spend scrolling and interact here (trust me).

So I settled on one whose non-judgmental ethos best fit mine: The Silver Circle.

I’m now firm friends with women all around the world in this group and occasionally meet up with one or two. We really are a worldwide Silver Sister family. I love that and draw so much strength from the fact.

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I wrote a poem that sums up what this wonderful group of women did for me (see below).

Louise is confidently rocking long, curly grey hair with a black sunhat and natural makeup.
Louise 2019

Did you find that going gray also prompted you to make other big changes in your life?

Hell yes, big time!

After the first few months, I realised it can actually become fun, growing into this silvery new you. Subversive even.

As someone who’d always followed the rules, it felt naughty to deviate from the societal diktat that says women must not visibly age. 

After a while, I’d walk into a room without even thinking about my crazy two-tone hair (or my ‘silver ombré’, as I preferred to think of it because positive terminology is all).

I developed reserves of self-confidence that had eluded me my whole life. I was finally growing into myself, owning my age. I liked it.

And I started to ponder ageing more generally, especially as a woman.

I began to question the received wisdom I’d mindlessly absorbed over the years: stay young at any cost, fear age. We are ageing from the day we are born.

Louise poses in a Downton Abbey-style photoshoot, rocking short silver hair and a stunning flapper dress.
Louise, ala Downton Abbey © Oakbarn Photo

There’s a lot to be said for every stage if we stop fighting against what is, after all, a natural process.

I’ve been evolving my whole life, from child to teen to young adult to mid-lifer. Each phase brings with it both benefits and costs.

Why should this stage be any more shrouded in negativity and fear than the ones that preceded it?

Why can’t the glass be half full when we speak of growing older?

As I grew more comfortable with my hair, I scrutinised the rest of my outlook more closely. Whether or not I now looked older with grey hair, I realised I no longer cared.

Somewhat perversely, I actually felt younger.

Louise's sleek silver bob gives her a confident look in this stunning photo.
Louise, April 2018

Casting off the heavy burden of society’s expectations that I may not age was curiously rejuvenating, as it turned out.

I began to consider other aspects of getting older aside from the physical signs. My whole mindset shifted.

I observed that the crippling insecurities that had dogged me from my teens onwards, the sense that I was never quite good enough, had finally started to fall away. I recognised and valued the hard-won experience I’ve accrued across my first half century that has made me wiser.

Finally I’m getting a sense of proportion, figuring out what is truly important. I’m more than good enough.

My experiences have empowered and emboldened me. Always cautious and reserved, I have begun to try new things, to take risks, to forge new connections.

I now eschew those irritating rules about “What not to wear after fifty” and instead take pleasure in wearing stuff I’d formerly rejected as too young for me.

Louise poses in a garden, sporting a sleek grey bob haircut, a 60s style floral dress, and white go go boots.
© Oakbarn Photo

My teenage daughter and I now swap clothes. Biker jackets, pleather trousers, over-the-knee boots, dungarees, shorts, have all found space in my wardrobe. And I love them!

Louise's gorgeous grey bob is accented with a black sunhat and comfortable casual sundress.
© Oakbarn Photo

I also welcome opportunities to celebrate growing older and realising I love where I am in my life.

So this past couple of years I’ve taken part in a number of photoshoots celebrating being happily silver (e.g., for Ben Winkler’s Faces of Silver project and Vanessa Mills’ Naturalistas project, and modeling projects that seek to break down age barriers (e.g., for fashion label The-Bias-Cut).

My “Why ever not?” mindset has also introduced me to photographer Gary Milo.

On a whim I entered his Fifty and Fabulous competition for a makeover shoot and won.

We had so much fun we’ve kept on working together ever since, setting up themed shoots together with my fellow silver friend and virtual stylist Liz Eremenko that we hope to capture the sheer joy and mischief of growing older as a woman.

The process has opened new doors for me in my job as a university psychology lecturer, too. I’ve had a lifelong interest in stereotyping and prejudice, and have started now to focus on the gendered ageism that affects women especially in the midlife years.

Currently, I’m exploring how online communities, blogs and vlogs for women – on all topics, whether it’s menopause, style, going grey or becoming a midlife entrepreneur – can support and empower them to embrace this phase. It makes a beautiful story and I’m keen to tell it.

I’m also getting more involved in older women’s issues in the workplace and am taking on the responsibility to coordinate our new menopause policy in order that we women can feel supported during this natural, but at times challenging, phase.

I was featured on The Faces of Silver Podcast talking about my research.

In addition to the academic stuff, I’m doing guest blogs and features, including a guest blog on Ashton Applewhite’s This Chair Rocks blog, have secured a regular psychology/ageing column in Goldie Mag (which shares my own views on positive ageing), I’m planning to write a book, I now have an Instagram account where I post about a range of stuff relevant to women and ageing, and I’m embracing any opportunities I can to get the word out that this phase of life can actually be more than OK.

I re-read what I just wrote and am astonished how much my outlook and activities have shifted here. I love it!

Final thoughts? Any advice to women who are thinking about going gray?

I wish I’d done this years ago, but it was just not on my radar at all.

I sense a shift in perceptions as more women are visibly rocking their grey hair and setting an example for the rest of us. I’m hoping that will encourage more women to give it a go sooner rather than later.

But at the end of the day, it’s an individual decision.

It’s about feeling we have a choice here. I’d hate any woman to feel coerced into going grey.

I get the appeal of hair dye, I was its biggest fan for years. But, if you are contemplating it, dive in, and maybe get support from the worldwide community of silver sisters online.

It is tough at first, and you might like me feel like fading into the background with a paper bag over your head until it’s over, but that feeling passes, and then you realise you are on to something very empowering and perception-shifting.

And if you don’t feel like that, that’s fine too. Go back to dyeing. Women need to feel free to make their own decisions here. Whatever you decide it is only hair.

Links to features:

Why Sisterhood Matters as We Age

The Perils of Self-Stereotyping as We Age

My Interview for the Faces of Silver Podcast (I am Episode 5).

They Saw My Potential
A Poem by Louise Pendry

When at first I felt scared to be seen in public,

roots growing wild, hair a technicolor mess,

they calmed me, my online silver sisterhood.

Told me to post a picture of my progress.

What progress? I wondered.

I hated it, hated feeling so darned unkempt, so untogether.

I took a selfie, it was just awful, but I took a deep breath

and posted it.

As one voice they fed back to me that I looked terrific.


What kind of falsehood is this?

No, actually I look like crap!

But then I looked closer at their words,

realised they saw what I did not see.

They told me that the silver brought the colour of

my eyes to life.

That my skin tone suited its silver frame far better than my

old brunette shade.

What did they see that I couldn’t?

They saw my POTENTIAL, the person I was becoming.

Saw past the mishmash of colours.

They made me reassess.

And I am thankful.

Louise's short grey bob is styled with soft curls.
Current Haircut


A short curly bob haircut styled with gentle curls.
Back view

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  1. Sally Northcott-Mayes says:

    Thank you so much. I am also a teacher, and I had been thinking about letting my hair grow natural. When school closed for the year due to COVID, I thought this is my opportunity to transition away from the eyes of my students. I already feel more free. Thanks again.

  2. You are an inspiration and your hair looks beautiful. Because of COVID-19, we’ve been sheltered in for 10 weeks and I haven’t seen my hair stylist since February. My hair looks awful. I not only need a haircut but I now have a good two inches of gray. Before this, I had already been thinking about going gray. I’m in my 70’s and have been told I look younger. I’m sure a good part of that has been my hair. I have been having it colored and hi-lighted for lots of years. So hear I am looking really bad but still thinking about taking the plunge. Looking like a skunk!

  3. I went completely gray about 10 years ago. My hair grows fast, and coloring it was a chore. So I let it go for a few weeks and then went and got it cut real short. At first glance some of the people I worked with didn’t realize who I was. My skin tone didn’t look washed out any more. Any comments I heard was about how much younger I looked.

    1. Marilyn, that’s been my experience, too – more compliments on my hair now than I ever got when it was colored. And it does wonders for our skin tones!

  4. Best HAIR decision I have ever made,I feel so proud of myself

      1. Patricia klein says:

        I’m 81 with salt n pepper hair. This week my hairdresser will open and I am going for a cut and a “Silver” bath! I sure hope the color will be ok. I trust my hairdresser. Wish me luck!

  5. Candy Parker says:

    Very encouraging article. I am 57 and work as a nurse. I am a chestnut colored brunette and have colored for years. Not any more after reading this article. You helped to set me free! I have pondered and worried about going grey for several years. From this date, I am coloring no more. Thank you for sharing. You are beautiful inside and out.

    1. Wonderful, Candy! I’m sure Louise will be happy to see this comment! Congratulations – you will love the feeling of freedom you get from ditching the dye!

  6. Vera City says:

    I have been dying my hair since I was in my early 20’s – and not because I wanted to. I liked the gray but my husband made a comment once, nothing mean, just a comment – so it began. I always hated it so I told everyone when I turned 40 I was done. I started growing it out about 4 months before my 40th birthday, then got the cutest pixie cut on my birthday! My hair lady was scared to death but just loved it when it was done! I am getting bolder as I get older – not sure if it is the grey or the age but I’ll take it!

  7. Shelley V says:

    I started straightening my curly hair 4 years ago and decided one chemical was enough so I stopped dying and highlighting my hair at the same time. I love my salt and pepper hair but I am aware that I am the only one in my social circle and that even my blind mother still dyes her hair! Finally the time has come to let the straightening go, so another phase begins!

    1. Hi there. I too have really curly hair and the only way to manage it after one day is to straighten it with a hair curler. About 18 months ago I decided to let the colour I go go as my hair was so dry. Only half way there so far as I have quite long hair but I am determined to persevere and it’s interesting to see how the colour is growing out. I am not too precious about the transition colour but then at my age, who cares???

  8. Great story. Louise is great. I love her style and attitude. Love her new haircut too and her neck! So elegant.

  9. Very interesting story. I wasn’t that brave that young. I was going to my grave with dyed hair but than I was getting so tired of doing it. I was 78yrs when Ibstarted it.
    & tomorrow I will be 80. I wished I had done it years earlier ! I was in real estate
    & didn’t think I wanted too. Thank you

    1. Rosalie, it’s a bit late, but Happy Birthday to you. So glad you enjoyed this story. Louise is the best at explaining the gray hair transition and its impact. xoxoxo

  10. Louise is the ultimate age positive advocate. So glad that you shared her story, Katie.

  11. amy nolan says:

    This was such a great story to read and I love it that choosing to stop coloring her hair affected her in so many positive ways. Awesome!

  12. Love this. The poem actually brought tears to my eyes. So very true. We are brave to do this …. the concept of a world wide support group is pretty amazing. Thanks for the links too. A beautiful story told by two beautiful women to inspire us all. Thank you.

    1. Is it okay to post the poem to Facebook and attribute it to the author?There is a group of Silver Sisters there called the Gray Book – Inspiration for Going Gray. They are very supportive. Thanks. Sue

      1. Hi, Susan! It’s totally OK but aside from attributing it to Louise, please also add a link to this post so people can find out more about her. Thanks!

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