Amazon Prime Day is a 36-hour sales frenzy (think an online version of “Black Friday”). Amazon heavily discounts thousands of items to prices only seen once a year. It’s a great day to find deals, but you must be an Amazon Prime member to take advantage of these deals.
Prime Day 2023 will officially begin at 12:01 a.m. PDT (6:01 a.m. EDT) on Tuesday, July 11. It will last a full 48 hours, ending at 11:59 p.m. on Wednesday, October 12.