Why Blogger Lauren Stein Launched Her Own Line of Haircare Products
katie goes platinum
Once I decided to let my gray hair grow out, I did what most typical 21st century people do: I hightailed it over to Google to search for information.
That’s how I found How Bourgeois, Lauren Stein’s great blog about (among other things) her gray hair journey.
Her blog gave me (and many others) the confidence to ditch the dye and start the transition process.
Lauren and her husband Jon recently developed their own brand of haircare products, called “By The Way, Your Hair Looks Fabulous.”
I can tell you EXACTLY what made me decide to start my own line – I searched for YEARS for haircare and styling products that took all of the needs of my gray hair into account, that wouldn’t turn my white hair yellow, that were at the very least paraben and sulfate-free (let alone all of the other harsh chemicals) AND were reasonably affordable!
I just couldn’t find those four criteria, all in one.
There are many nice brands out there that cater to people who want to keep brassy tones at bay in their blonde and gray hair (hence “purple” products), but I’ve yet to find any true, gray-hair-specific lines.