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The Ultimate Guide to Purple Shampoo for Gray Hair

katie goes platinum

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If you’re a member of any of the many gray hair Facebook groups, or if you follow any gray hair influencers on Instagram, you’ve probably heard a lot of chatter about purple shampoo.

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But what is purple shampoo, and why is it one of the most talked-about products in the silver hair community?

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What Is Purple Shampoo? Blue is the opposite color from orange on the color wheel, so it neutralizes the orange tones and helps get your brunette hair back to looking fabulous.

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You may have heard people talking about how naturally gray hair can appear yellow and ‘brassy’. This can be due to genetics, the effects of the sun’s UV rays, chlorine or hard water, smoking, overuse of heat when styling, air pollution…and many other reasons.

What Does It Do To Gray Hair?

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Purple shampoo doesn’t remove the yellow color but is designed to tone down the yellow in gray and white hair. It tones the color in your hair from warm tones (yellow) to cool (silver).

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Purple is the opposite of yellow on the color spectrum, so the violet pigment in purple shampoo neutralizes yellow tones, which brightens your silver hair and makes it sparkle!

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It’s really simple to use and you can do it yourself at home, which is one of the benefits of purple shampoo. No expensive trips to the salon to get your locks toned and looking fabulous – although you’re always welcome to treat yourself, too!

How Do You Use Purple Shampoo To Tone Gray Hair?

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