If you’re a member of any of the many gray hair Facebook groups, or if you follow any gray hair influencers on Instagram, you’ve probably heard a lot of chatter about purple shampoo.
You may have heard people talking about how naturally gray hair can appear yellow and ‘brassy’. This can be due to genetics, the effects of the sun’s UV rays, chlorine or hard water, smoking, overuse of heat when styling, air pollution…and many other reasons.
If you have overused purple shampoo, either by using it too often or leaving it on your hair for too long, hair colorists generally recommend using a clarifying shampoo to clear some of the product from your hair.
Hairprint is more expensive but it has so many benefits: it’s a natural, plant-based chelating shampoo. It is stronger than your typical clarifying shampoo and is especially effective against hard water residue, which can discolor your gray hair.