Lauren embraced her grays at a relatively young age due to an allergic reaction to PPD. She rocks her beautiful gray hair, and her sparkling personality shines through her blog posts.
I can tell you EXACTLY what made me decide to start my own line – I searched for YEARS for haircare and styling products that took all of the needs of my gray hair into account, that wouldn’t turn my white hair yellow, that were at the very least paraben and sulfate-free (let alone all of the other harsh chemicals) AND were reasonably affordable!
Once we had a clear idea of WHAT we wanted to make, our own personal guidelines and convictions, then we started searching for WHO could formulate and produce our products. That was more difficult than I had imagined.
Because many of my readers have ingredient sensitivities like my own, we care a lot about making our products more naturally-derived. Every product in our line is free from Phthalates, Sulfates, Parabens, Silicones, and Synthetic Fillers.
I was touching up my gray roots every 3-4 weeks, and I realized how many chemicals I was regularly applying to my hair and skin! It just felt right for me to move in a more natural direction.
I spent a lot of time searching for and experimenting with bobby pins, barrettes, headbands, hats, scarves, makeup, etc., that would help brighten up my look and spirits during the tough transition.