Lauren embraced her grays at a relatively young age due to an allergic reaction to PPD. She rocks her beautiful gray hair, and her sparkling personality shines through her blog posts.
I searched for YEARS for haircare and styling products that took all of the needs of my gray hair into account, that wouldn’t turn my white hair yellow, that were at the very least paraben and sulfate-free (let alone all of the other harsh chemicals) AND were reasonably affordable!
There are many nice brands out there that cater to people who want to keep brassy tones at bay in their blonde and gray hair (hence “purple” products), but I’ve yet to find any true, gray-hair-specific lines.
If your hair is partially or fully gray, then you might want to think about getting a purple shampoo only if your gray hair is taking on yellow tones. If it’s not, you don’t need to worry about it.
A version would be made and we’d have real Silver Sisters and people of all hair types and colors try out the products. Each detail and characteristic of every item was tested, evaluated, recorded and tweaked.
So, we took out everything that was harsh and not natural and replaced them with more gentle, healthy ingredients. Ingredients that also worked well with the moisture and TEXTURE needs of gray hair!